I’ve been in a bit of a slump lately, and I really can’t seem to battle my way out of it. I started my own business a few years ago, and have had some mixed success with it. To say it’s been a bit of a roller coaster ride, would be an understatement. It’s an online business, and one that I’ve always believed I would be successful at, no matter what anyone said. Even the people closest to me. Typically, they’re the ones who have said the most. While I continue to believe that success in this business is possible, I’m not sure I still believe, that I can be successful in it.
I’m not sure whether to classify this barrier, as a loss of faith, or simply a fear of failure (maybe overcoming fear of success?). I’m leaning towards fear of failure, as that’s what it’s feeling more and more like. It’s a hard thing to admit, most importantly to myself. I suspect, it’s coming from years of struggling with different approaches to my business, and not having any one of them achieve the success I need to survive (business wise). If I do hold one ace card through this battle, it’s my obstinate refusal to give up. Sure, I may be suffering from a fear of failure, but what do I do about it. Just give in? Not likely. It’s a paralyzing fear for sure, but why not use it to my advantage. Let it be the fuel to feed the engine I need for success.
One of my many strategies to build a successful online business, is that of content creation. Since I’m not a gifted artist, accomplished musician, or gifted video maker, that generally means writing. I used to enjoy writing as a kid. But, when I do it as a business strategy, it seems a bit of a struggle. I’ve written on multiple topics in my quest for online financial success, but they often hold little personal interest for me. And ultimately, it’s that feeling that does me in. I manage to achieve some momentum for a period of time, but can never seem to sustain it for long enough to achieve any long lasting success.
Now I know I’ve heard this a thousand times before, but one of the most common pieces of advice given to any aspiring writer or blogger, is write what you know about. Well, I always disregarded that somewhat, believing that I never really felt qualified enough to write on any particular topic. While I was struggling for a topic the other day, that little voice inside me was working overtime, and kept telling me how every subject I looked at just wouldn’t work. It occurred to me after a few hours, that what I really need to write about, was my own personal struggle.
I know writing has therapeutic value. I know I enjoy writing once I get started. I know I’m a good writer. I know I have a real sense of accomplishment when I’ve written something. Even if it’s just a silly little email. I often peruse my sent folder, just to admire the little email jewels I’ve sent out recently. Sick, yes I know, but true. So I figured, why not kill several birds with one stone. By writing about my struggle, I will actually solve my content creation problem, have an easier time writing because the narcissist in me loves talking about myself, and perhaps even cure myself of a fear that exists largely in my head and heart. Consider this article my first step in that direction, and here’s to my success. And yours!